As talent consultants, we focus on finding the right candidates for our clients, but how often do we pause to consider the experience from the candidate’s point of view? How candidates perceive and react to the selection process can have significant implications—not only for their interest in the role but also for the organization’s brand and reputation.
A recent white paper by the Society for Industrial and Organizational Psychology (SIOP) highlights some critical findings that every hiring manager should pay attention to.
Here are a few key takeaways that I believe are particularly relevant in today’s competitive job market:
The Candidate Experience Impacts Your Brand and Bottom Line
We’ve all heard stories like this: A candidate applies for their dream job, never hears back, and walks away feeling disrespected. In today’s hyperconnected world, that story doesn’t just stay with the candidate—it spreads to their network, potentially impacting your brand reputation. According to the paper, companies like Virgin Media have experienced this firsthand. They found that poor candidate experiences cost them millions in lost business when disgruntled candidates stopped using their services.
Fairness in Selection is Key
Candidates care about how fair the process feels. Research shows that procedural justice—or the fairness of the selection process—can significantly influence how candidates perceive the organization. This perception doesn’t just affect whether a candidate will recommend your organization to others; it also impacts their performance on the job if they are hired. Ensuring consistency in selection methods, providing timely and honest feedback, and making sure the process is transparent are essential.
Technology is a Double-Edged Sword
Advancements in recruitment technology have allowed us to streamline hiring processes, but they also come with new challenges. Candidates expect a seamless, user-friendly experience, and they want to know how their data is being used. The white paper warns that using tools like social media screening or automated assessments without transparency can backfire, leading to privacy concerns and even litigation.
Respect and Communication are Non-Negotiable
At the heart of a positive candidate experience is respect. The paper emphasizes that candidates value warmth, respect, and the opportunity for two-way communication during the selection process. It’s not just about identifying the right talent; it’s about how we treat individuals at every touchpoint. In my experience, candidates who feel respected throughout the process are more likely to engage positively, regardless of the outcome. In the nonprofit world, candidates that don’t get a role can become Board members, donors, and supporters.
Best Practices for Improving the Candidate Experience
So how can we ensure we’re providing a positive experience? Some practical steps from the paper include:
- Ensure your selection process is job-related and grounded in solid evidence.
- Give candidates the opportunity to showcase their skills.
- Provide clear and timely feedback.
- Treat every candidate with respect, warmth, and honesty.
At DRG Talent, we’re always looking for ways to refine our processes to better serve both our clients and candidates. The insights from this research reinforce that improving the candidate experience isn’t just about being polite—it’s a strategic necessity that impacts long-term success.
How are you enhancing your candidate experience? I’d love to hear your thoughts.
