The San Francisco Wholesale Produce Market (The SF Market) makes things grow – for farmers, distributors, wholesalers, retailers, restaurants, and communities. Home to a diverse group of merchants in a single vibrant San Francisco marketplace, our wide range of produce businesses supplies the widest, best-tasting selection of fresh produce available in Northern California. The market is a platform for critical access and scale – providing the food infrastructure, programs and relationships that help hundreds of farmers, Bay Area food businesses and their communities thrive.